MAP Energy
Land Promotion
Promotion of landowners' land for energy development — professional stewardship of an asset most owners will only bring to this market once.
The capability
Landowners approached by energy developers negotiate once against parties who negotiate daily. Promotion done properly redresses that imbalance before anything is signed.
MAP acts for landowners and their advisers in bringing land to the energy market. Our consultants establish what the land is genuinely worth in energy terms — its network context, its consenting prospects, its competition — and then run a process that reflects that value: structured marketing to credible counterparties, comparison of offers on like terms, and negotiation of option and lease structures whose obligations the owner fully understands.
The detail decides the outcome. Option lengths, trigger events, decommissioning security, rights over retained land and what happens if the developer stalls — these clauses shape decades. We make sure the owner's position is protected on the days that matter, not just the day of signature.
How MAP delivers it
Land promotion support takes the owner from first approach to completed agreement.
Land appraisal
Independent assessment of the land's energy potential — grid context, planning prospects and competing uses — before any developer sets the narrative.
Market process
Structured approach to credible developers and promoters, with offers brought onto comparable terms so the owner chooses on substance.
Agreement negotiation
Commercial negotiation of options, leases and promotion agreements alongside the owner's solicitor, focused on the terms that bite over time.
Ongoing stewardship
Monitoring of developer obligations, milestones and variations through the option period, so the owner's position holds as the project evolves.
Discuss your development.
Speak directly to a senior energy consultant.